Eleven minifigs, each a different color of the rainbow — this set is unapologetically loud and that's exactly the point. $34.99 for a statement piece that doubles as Pride merch is a deal most adults will feel good about making.
Is the price fair?A$34.99 for something this culturally specific — fair, maybe even generous.
Will you love it?CThe meaning lands harder than the build does.
Holds its value?B+Steady secondary demand keeps this from sliding — it's not a sleeper, but it's not a loser.
True ValueA
$33
Street price
$57
Parts value
172%
Ratio
The parts alone are worth about 172% of the street price — the basis for this A price read.
What you get
Plain bricks
$32
Figures (×11)
$25
BargainThe parts alone are worth more than you pay — $57 of parts for $33.
The Full Take
Everyone Is Awesome arrived in 2021 as LEGO®'s first explicit nod to the LGBTQ+ community, and the symbolism carries real weight for a lot of buyers. Eleven monochrome minifigs lined up across a rainbow base sounds simple, and the build kind of is — but the display result is striking in a way that photographs don't fully capture. The piece count is modest and the building itself won't challenge anyone, but that was never the set's purpose. At $34.99 it sits comfortably in impulse-buy territory for adults, which is probably why it keeps moving. The love grade lands in the middle because builders expecting depth will find it thin, but fans buying it for what it represents tend to be fully satisfied. It holds its value reasonably well — a culturally significant set with a dedicated audience tends not to crater on the secondary market. If you know what you're buying, this delivers exactly that.
